Textio is an innovative B2B AI startup with a focus on language generation for hiring and talent management. For an HR technology brand, having a presence at the major HR tech expositions was mandatory. But the expo booths at these events are notoriously boring. As the head of brand for Textio, I conceived and produced a live brand activation where we transformed our booth space into a working film studio, inviting conference attendees to be interviewed on camera for a video documentary about the power of language in business. We doubled our projected engagement levels, set a new record for demo requests over previous conferences, and used the resulting video as foundational marketing content for the following year.
